Checkpoint Systems launches intelligent customer reception system

Checkpoint Systems’ METO division, a leading provider of innovative and cost-effective merchandising and hand labeling solutions to the global retail market, has launched TURN-O-MATIC PRO, a revolutionary customer reception system which vastly improves face-to-face customer service.

Designed for the retail and health-care markets, TURN-O-MATIC PRO enables retailers to organize and measure service to customers more effectively than ever before. On arriving at the counter, using a simple and clear touch screen menu selector, customers make their choice of service and receive a numbered ticket from the printer to reserve their turn. Rather than waiting in a queue, they are then free to browse the store until their number is announced on a visual display unit.

This visible display of efficiency up front aims to improve the shopping experience, removing the uncertainty that often leads to ‘walk-aways’ and therefore improve business at busy counters.

TURN-O-MATIC PRO also delivers important operational intelligence which helps retailers run their stores more efficiently. Data including the number of customers waiting, how long they have been waiting for, which particular service is in highest demand at a particular time and the duration of the service transaction is available at the touch of the button, giving store managers a vital insight into how different areas of the outlet perform and the effect they have on overall profitability.

Real time service status information also helps front-line staff optimize their time – allowing them to do other work when the counter is less busy – whilst also alerting those in the back office when extra assistance is required. Quick statistical activity analysis overviews also help retailers effectively deploy staff resources to coincide with the peak shopping periods whilst exception advisors highlight current issues and predicted alert situations.

Jens Stilling, Checkpoint Systems’ Vice President METO, Global Retail Merchandising Solutions, commented: “To deliver the best possible shopping experience in a busy retail environment, properly managed customer flow is vital. Both the customer and the retailer will benefit from the simple to understand yet hi-tech features of TURN-O-MATIC PRO. Customers will appreciate the efficient nature of the system which helps maximize the time they have in-store and avoid the dreaded queues, whilst retailers will notice that, by increasing customer satisfaction, their sales performance is likely to improve.”

The TURN-O-MATIC PRO system benefits from an ergonomically designed ticket printer with an easy-access 45 degree angled touch screen. Multiple ticket printers make it easier for customers arriving through different entrances to find where to take a ticket, whilst big service announcement displays on large TV screens make the process of ‘taking your turn’ simple and pain-free.

On a basic level, TURN-O-MATIC PRO operates as a stand-alone network, driven by an embedded software system contained in a system router or central IP unit. It can also be connected to the LAN or wireless networks and be linked with video output to LCD/LED monitors or televisions.

Jens Stilling concluded: “In this day and age retailers are looking for functional systems which deliver a range of tangible benefits. By using TURN-O-MATIC PRO store operators can ensure that they deliver the best possible customer service as quickly and efficiently as they can. And we are confident that with this tool in their armor, retailers will be able to increase sales, decrease costs and drive profits in the long-term.”

About Checkpoint Systems, Inc.

Checkpoint Systems is a global leader in shrink management, merchandise visibility and apparel labeling solutions. Checkpoint enables retailers and their suppliers to reduce shrink, improve shelf availability and leverage real-time data to achieve operational excellence. Checkpoint solutions are built upon 40 years of RF technology expertise, diverse shrink management offerings, a broad portfolio of apparel labeling solutions, market-leading RFID applications, innovative high-theft solutions and its Web-based Check-Net data management platform.  As a result, Checkpoint customers enjoy increased sales and profits by improving supply-chain efficiencies, by facilitating on-demand label printing and by providing a secure open-merchandising environment enhancing the consumer’s shopping experience. Listed on the NYSE (NYSE: CKP), Checkpoint operates in every major geographic market and employs 5,814 people worldwide. For more information, visit www.checkpointsystems.com